Product Bundling
In todays fiercely competitive electronics market, more & more premium brands are successfully using the concept of Product Bundling. A simple yet novel way of increasing sales, this process involves the selection of any one of our electronic products on offer, build in the purchase cost of that product with your existing product & sell them both together as a package for a single MRP. What this does is that a customer feels that he buys the base product (which is what he came looking for) & gets another electronic appliance/product absolutely free.

Some of the examples of successful product bundling ventures are stated below:

• We helped Voltas increase their air conditioner sales by giving them a bundling solution on their A/C's. They bundled their A/C worth Rs.15,000 with our FREE Digital Camera Vivitar worth Rs.3000, where the cost price to Voltas was much less in value.



• Similarly with IFB washing machine, they bundled their washing machine with our Mustek video camera worth Rs.11,000/- (MRP) which cost IFB only 5000/- & with a digital camera Rs.2000/- (MRP) & cost IFB 600/- only along with their product.